Here is a list of medical marketing conferences on my radar to attend in upcoming weeks and months. There are so many worthwhile conferences and events each year that I do not get to travel to since I try to limit my business travel to only essential meetings. While I maximize time with family, I miss a lot of great conferences. The silver lining of COVID for me is that a lot of conferences and events are now virtual. I am attending more than ever before and loving it.
Medical marketing is constantly changing with innovative pharmaceutical products and biomedical inventions. Medical professionals need to attend seminars and marketing conferences to keep them up to date with these innovations.
The medical marketing conferences in this list should all be educational and insightful for marketing professionals in the healthcare and pharmaceutical industries. If you do attend any and “see” me – say hi 😊
I will try to update this list as I see other in-person medical marketing conferences convert to virtual.
Upcoming Virtual Medical Marketing Conferences
#1 Pharma Marketing USA 2020
Dates: September 29 – 30, 2020
Description: “The business-critical event for ensuring transformation continues after COVID-19. The pharma marketeer has been introduced to a foreign environment. A place where digital and data natives are the apex-predators. To survive, either we adapt our understanding of, and interactions with, the customer or perish.
Pharma Marketing USA 2020 is where marketing, digital and commercial leaders benchmark amongst the best to forge new data and digital infrastructure, enable personalization, and define re-emergence strategies to reach new standards of customer eccentricity.”
Registration Link: https://www.eyeforpharma.com/marketingusa/register-premium.php
#2 Hospital Marketing National
Date: October 1, 2020
Description: “The Hospital Marketing National features presentations from key thought-leaders in the marketing field from leading advertising agencies, media companies, PR firms, and health care providers. This event discusses best practices in marketing your hospital, how to best choose your media mix, developing excellent campaigns, and highlighting your key healthcare practice areas. Great case studies, creative campaign planning discussions, and thought-leader forums will help you enhance your creative and get more ROI for your advertising dollar.
The Hospital Marketing National Conference focuses entirely on marketing execution, by providing concrete examples and case studies of best-in-class marketing. Nearly all of our case studies feature award-winning campaigns and are designed to provide actionable insight that you can immediately apply to make strong marketing and advertising campaigns. All presentations show great creative, and not only explain what took place in the campaign, but what insight was gleaned and how you, as a marketer, can utilize it in your own campaigns.”
#3 Illinois Society for Healthcare Marketing & Public Relations (ISHMPR) 2020 Fall Conference
Date: October 15 – 16, 2020
Description: “The Better Half of 2020 for ISHMPR is about our membership, so this year we are inviting our members to a complimentary virtual fall conference. Complimentary Virtual Fall Conference – October 15 & 16. Live Stream Extravaganza. Three Educational Sessions. Pinnacle Awards Show. You know that Molly Sorrell and team are awesome at conference planning and this year will be no exception. We are bringing virtual experiences from industry experts and our remarkable affiliate vendor partners. Be on the lookout for more details throughout the summer.”
Price: Free – Members only
Registration Link: Not sure since it for members only
This is a member’s only meeting, and I am not a member. But it looked like it was worth mentioning.
# 4 Modern Healthcare’s Strategic Marketing Conference
Date: November 12, 2020
Description: “Recent industry changes have diminished traditional marketing strategies and industry expectations, creating questions in their wake. To be successful in such a rapidly evolving system, marketing and communications strategies need to change — and fast. Participate in Modern Healthcare’s Strategic Marketing Conference to:
● Meet with marketing executives, hospital CEOs and other thought leaders
● Discuss the latest trends and best practices in healthcare marketing
● Advance your career by expanding your network and knowledge”
Registration Link: TBD
#5 Healthcare Internet Conference
Date: November 16, 2020
Description: “This conference is hosted by Greystone, a web strategy and digital marketing consulting firm. It is designed for healthcare executives from hospitals, health systems, group practices, integrated networks, and health plans. Attendees include web directors, marketing directors, public relations directors, and chief information officers, among other healthcare professionals. At this conference, you can learn about how other organizations are marketing themselves, connect with colleagues, find out about the latest developments in technology, and get connected with vendors who can help your practice accomplish its marketing goals.”
Registration Link: https://www.hcic.net/registration/register-to-attend
Contact me with any comments.