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Endorsements

Doctor Endorsements: You Don’t Have To Sign Away A Percentage Of Your Profits To Get One

In view of today’s competitive supplement market, and the ever growing number of well informed, health conscious consumers, you can’t just passively sit back and hope that your new supplement formulation will sell itself. Potential customers are going to want to see a reason to choose your supplement formulation over the competitor’s.

You probably realize that one of the ways to help potential customers see the benefits of your product, and increase sales, is by getting a doctor endorsement for your product. Perhaps you’ve been holding off on taking that step though because a lot of MD’s or PhD’s may require a percentage of your profits in order to endorse your supplement, but you aren’t ready to sign away a portion of your profits for a doctor endorsement. And who can blame you, you are in this game to make money, right?

Well, you can keep your profits where they belong, IN YOUR POCKET! Here at The Med Writers we do not ask you to hand over a portion of your profits or company in exchange for a doctor endorsement. We charge a one-time fee for a doctor endorsement, and then you can use that doctor endorsement for as long as you’d like, provided of course that you do not make changes to the supplement formulation. And in the event that you do decide to make changes, all you have to do is inform us and for a small fee we will re-evaluate the supplement formulation, and if we find that it still meets our high standards for safety and efficacy our doctor  will continue to endorse it.

So, stop procrastinating on getting that much needed doctor endorsement for your new supplement formulation. Contact us today, and see how a doctor endorsement really can be affordable and help to increase your sales.

Categories
Formulations Supplements

Formulating A New Supplement Or Nutraceutical Product? Avoid the Pitfalls!

If you have been keeping up on current trends, you recognize that many people today are trying to move away from prescription drugs to more natural ways to improve and maintain their health. A huge way that people are trying to accomplish this is through the use of nutraceuticals or dietary supplements. That’s why many discerning business people are developing new supplements and nutraceuticals. However, there are many factors that can contribute to whether or not you succeed in your efforts to formulate and market a new supplement.

Here are some of the pitfalls to avoid when trying to bring a new supplement and nutraceutical formulations to market:

1. Hiring unqualified dietary supplement or nutraceutical formulators – If you do not make sure that your  nutraceutical or supplement formulators have the right education, experience and expertise you can end up with a supplement or nutraceutical formulation that:

  • Is not safe – it causes uncomfortable or even dangerous side effects
  • Is not effective – your new supplement or nutraceutical formulation just doesn’t do what you claim it will do. This could be because ineffective ingredients were chosen, the ingredients that were chosen are ones that don’t work well together, the dosage amounts are not optimal or all of the above

2. Using the wrong nutraceutical or supplement manufacturer – Some of the things you need to watch out for when choosing a manufacturer for your new supplement formulation are:

  • High minimum orders – especially when you are just starting out, and have not yet had the opportunity to become profitable, the last thing you want is to have to place huge orders
  • Nutraceutical or supplement manufacturers that use inferior quality ingredients – this can minimize the effectiveness of your new supplement formulation

3. Not marketing your product well – The effect of poor marketing really cannot be underestimated. Even if you have put together a nutraceutical or supplement formulation that is fabulous and has potential to be the next big thing, it never will be if nobody knows about it and how great it is. Unless you get a highly trained medical copywriter you could end up with:

  • Sales copy that doesn’t sell – often because the person who wrote the copy did not understand the product well enough to write convincingly about it
  • Sales copy that is poorly optimized, ranks low in a Google search,  and therefore does not attract visitors to your site

Any one of the things mentioned above can adversely affect the potential success of your foray into the world of nutraceuticals and supplements, and therefore your bottom line. But there is a way to avoid all those pitfalls. Find someone who is knowledgeable and experienced, someone that can take you through all of these steps stress free. That’s what we do here at The Med Writers. We will formulate a nutraceutical product or supplement for you that is safe and effective, help you to find the best manufacturer for your needs and work with that manufacturer to make sure your nutraceutical or supplement formulation is made as designed, and write highly effective, keyword rich sales copy that will attract visitors to your site and convert those visitors into customers.

Categories
Finding Medical Writers Medical Writing

Great Medical Copywriters – Your Medical Marketing Agency Needs Them

If you run a medical marketing agency, you are well aware that you aren’t alone. Medical marketing agencies are a dime a dozen right now. Of course, not all medical marketing agencies were created equal. So what separates “the men from the boys”, so to speak, when it comes to having a profitable medical marketing agency? Two words – great medical copywriters. We’re not talking good, but great – medical copywriters that turn out copy that converts. Your medical marketing agency is nothing without them.

So what makes a medical copywriter great, as opposed to just good? To be a great medical copywriter you need, not just sales skills, but you need to be able to understand the product or service that you are trying to sell. That’s the edge that The Med Writers can give you. We are scientists and medical writers, with several members of our team being highly trained sales writers. So basically, we know both the science behind your client’s products and services, and the techniques needed to sell them. We work with project managers in medical marketing agencies to produce copy that will blow your client’s minds.

You may be thinking though, isn’t it better to just find someone like that and have them in house on payroll, as opposed to using remote contract medical copywriters? The simple answer to that is “NO”. Let me tell you why.

Using qualified contract medical copywriters is going to save you money and time. How? Well, you don’t need to provide a remote contract copywriter with office space to work in, a computer to work on, and let’s not forget those costly benefits packages that employees get. There will be no training costs involved either, because here at The Med Writers we have already done the legwork to find the best medical copywriters. As a result, when a new project comes up, all you need to do is tell us what the client wants, and one of our great medical copywriters will go to work. Nothing more will be needed on your end – no hand holding, no meetings, no calls. After an agreed upon amount of time, you will receive back credible, well-referenced work to forward on to your client. Should the need arise for edits to the copy, all you need to do is forward us the clients comments and our medical copywriters will get the edits done immediately, at no additional cost to you.

So, if your medical marketing agency wants to save money and time, and produce copy that will keep your clients coming back for more, contact us here at The Med Writers immediately, and see how our great medical copywriters can help increase your profit margin. Really, it doesn’t make sense not to.

Categories
Formulations Supplements Uncategorized

Formulating Your First Supplement Doesn’t Have To Be Scary

You recognize that the supplement market is sizzling right now and you want a piece of that pie. You’ve come up with a great idea for your first supplement, but where do you go from there? Any successful business owner will tell you that in order to get your new business off to a great start you should get the help and advice of someone experienced, someone who really knows what they are doing. That’s what you need to do: find an expert, someone who has experience in formulating supplements. They can hold your hand and help you through this new venture.
First of all, an expert supplement formulator can give you feedback on whether he/she feels that your supplement idea is really marketable, if it will be successful; and if not, they can make suggestions for changes or improvements. Once you’ve established that your idea for a supplement formulation can actually make money, your supplement formulator will help you to formulate the best supplement possible, ensuring that your formulation will be effective and safe. How will they do this?
Well, first they are going to see what the competition is doing, what ingredients they are using. Then, your supplement formulator will search for additional ingredients that are not yet being used, ones that may be more effective or safe, thus giving your supplement formulation an edge over the competitors. Once your supplement formulator has completed their research and gathered all the relevant information, they will then make a recommendation on which ingredients to include in your supplement formulation, and at what dosages.
However, your relationship with your supplement formulator doesn’t end there. They will also recommend a good manufacturer and handle any questions that the manufacturer may have regarding your supplement formulation. Basically, your supplement formulator will be with you every step of the way as you bring to life your idea for a new supplement formulation.
So, where can you find these expert supplement formulators that we’ve been talking about? Well, you’ve already found them. The Med Writers have formulated more than 50 supplements in the past few years and would love to help you get your first supplement formulation to market. Contact us right away for more information and a quote.

Categories
Formulations Medical Writing Project Types Supplements Uncategorized

Experienced Supplement Formulators: A Must Have For Your New Project

When you decide to formulate and market a new supplement the task can seem overwhelming. You want to put a new supplement out that is effective and safe, but at the same time profitable. You know the competition in the supplement industry is fierce; therefore, you need to put out the best new supplement possible, one that will stand out above the others. To achieve this, you need to help from medical professionals with experience and success formulating new supplements.

The Med Writers have formulated about 20 new supplements over the past few years and keep abreast of trends in the  supplement industry. Our team includes medical professionals, including scientists with doctorates and masters degrees in pharmacology, botany, biochemistry, neuroscience, plus naturopathic doctors trained in the use of supplements. Our past projects include formulating a wide range of new supplements for different purposes.

Here are some of the different types of new supplement formulations we have worked on:
1. Weight loss supplements
2. Anxiety and depression supplements
3. Male enhancement supplements
4. A supplement for treating sciatica
5. Migraine supplements
6. A supplement for PMS
7. Hangover supplements
8. A supplement for OCD
9. A children’s brain boosting supplement
10. A children’s multivitamin/mineral supplement
11. Pre-workout supplements
12. An energy supplement
13. Male and female multivitamin/mineral supplements

This is just a sampling of some of the types of new supplement formulations we have worked on. There probably isn’t any type of supplement formulation that we cannot help you out with. We do all the medical research, advise on ingredients, dosages, existing patents, meeting government regulations, manufacturers, fulfillment centers and anything else you need help with. And since we are professional medical writers, our service does not end with the supplement formulation. We can write your website sales copy and content, articles, brochures, and really anything you need to market your new supplement.

So, if you want to formulate supplements and get them to market quickly, contact us and see how we can help you make your new supplement formulations a success.