If you run a medical marketing agency, you are well aware that you aren’t alone. Medical marketing agencies are a dime a dozen right now. Of course, not all medical marketing agencies were created equal. So what separates “the men from the boys”, so to speak, when it comes to having a profitable medical marketing agency? Two words – great medical copywriters. We’re not talking good, but great – medical copywriters that turn out copy that converts. Your medical marketing agency is nothing without them.

So what makes a medical copywriter great, as opposed to just good? To be a great medical copywriter you need, not just sales skills, but you need to be able to understand the product or service that you are trying to sell. That’s the edge that The Med Writers can give you. We are scientists and medical writers, with several members of our team being highly trained sales writers. So basically, we know both the science behind your client’s products and services, and the techniques needed to sell them. We work with project managers in medical marketing agencies to produce copy that will blow your client’s minds.

You may be thinking though, isn’t it better to just find someone like that and have them in house on payroll, as opposed to using remote contract medical copywriters? The simple answer to that is “NO”. Let me tell you why.

Using qualified contract medical copywriters is going to save you money and time. How? Well, you don’t need to provide a remote contract copywriter with office space to work in, a computer to work on, and let’s not forget those costly benefits packages that employees get. There will be no training costs involved either, because here at The Med Writers we have already done the legwork to find the best medical copywriters. As a result, when a new project comes up, all you need to do is tell us what the client wants, and one of our great medical copywriters will go to work. Nothing more will be needed on your end – no hand holding, no meetings, no calls. After an agreed upon amount of time, you will receive back credible, well-referenced work to forward on to your client. Should the need arise for edits to the copy, all you need to do is forward us the clients comments and our medical copywriters will get the edits done immediately, at no additional cost to you.

So, if your medical marketing agency wants to save money and time, and produce copy that will keep your clients coming back for more, contact us here at The Med Writers immediately, and see how our great medical copywriters can help increase your profit margin. Really, it doesn’t make sense not to.

So, you need a medical writer. You know you can’t put it off any longer.  Your secretary is great and all, but she just isn’t cutting it in this department. You need a highly educated and trained medical writer. Here’s the dilemma. Do you hire a medical writer onto your staff, or do you go with a freelance medical writer?
There are many advantages to going the freelance route. First of all, you know all those costly benefits that you have to pay into for your staff members? Well, you can kiss those expenses goodbye when you hire a freelance medical writer. There are no expensive medical and dental benefits or 401K’s for freelancers. That money can be used for more important things. Already sounding pretty attractive isn’t it? Let’s face it – it is all about the bottom line, and hiring a freelance medical writer can help your bottom line.

A second advantage to hiring a freelance medical writer is that you can save time. Because freelance medical writers are accustomed to working with minimal or no supervision, they are well adept at getting their job done without any hand holding. Really, do you have extra time to spend training and watching over a medical writer? Of course you don’t! Time is money, and in this economy we don’t have any time or money to waste.

Here’s another thing to think about. Is your office space already cramped as it is? Do you really have space for another employee, especially when there is an excellent alternative? Leave that space for positions that you absolutely need in-house.

Finally, hiring a freelance medical writer gives you flexibility. When you need them, they are there. When you don’t need them, well, you can keep your money in your pocket. That’s not the case with an in-house medical writer. If they are at work, you have to pay them whether you have any work for them or not. And let’s face it, you can’t just keep hiring and firing people as business picks up and slows down. That could be just as expensive as keeping someone on staff. So the best, really the only, alternative is to hire a freelance medical writer that you can just call on whenever you need him/her.

So, yes, it may be true that because of the hard economic times we’re doing business in, you need to make certain sacrifices. However, you’ve come to realize that hiring a medical writer is not something you can sacrifice if you want your business to continue to grow. But you can definitely cut down on the costs related to having a medical writer if you make the smart choice and go with a freelance medical writer.