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FDA compliant marketing Medical Writing Supplements

Supplement Companies – Don’t Miss the Marketing Opportunity That the New Year Brings!

With the start of the new year many people are devoted to making some healthy lifestyle changes and most want to see immediate results.

That’s where YOU come in.

You have developed a supplement formulation or formulations that you believe will really help people achieve their health goals and will be a game changer for your supplement business and will blow your sales through the roof. However, you have hesitated to put your product on the market.

No doubt, you are concerned that your big brother, the FDA, who is constantly looking over your shoulder to make sure the health claims you make about your supplement are FDA compliant, will shut you down before you get a running start.

This definitely is a valid concern, because if they deem your supplement marketing to be non-compliant with their guidelines, they can issue you a warning letter stating that  you have 15 days to make changes to your website and marketing materials to suit FDA guidelines; and if you don’t, this could mean the banning of your supplement website, resulting in the loss of a huge portion of the U.S. market, dramatically decreasing your company’s revenue.

Your dream of boosting your supplement company’s sales through the roof and taking your company to the next level will have all but vanished. So now  you are thinking to yourself, “What can I do to solve this problem before it starts?”

That’s where WE come in.

We are formally trained in the art of writing, and are well-versed in the guidelines set up by the FDA for supplement marketing, and specialize in writing marketing materials for supplement companies.

We know exactly what is required to ensure that the claims that you make about your supplement are FDA compliant, so that when you start marketing your supplement, you can focus your attention where it should be: on increasing your revenue and growing your supplement company!

Let The Med Writers help you get the new year off to a great start!

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Formulations Supplements

Formulating A New Supplement Or Nutraceutical Product? Avoid the Pitfalls!

If you have been keeping up on current trends, you recognize that many people today are trying to move away from prescription drugs to more natural ways to improve and maintain their health. A huge way that people are trying to accomplish this is through the use of nutraceuticals or dietary supplements. That’s why many discerning business people are developing new supplements and nutraceuticals. However, there are many factors that can contribute to whether or not you succeed in your efforts to formulate and market a new supplement.

Here are some of the pitfalls to avoid when trying to bring a new supplement and nutraceutical formulations to market:

1. Hiring unqualified dietary supplement or nutraceutical formulators – If you do not make sure that your  nutraceutical or supplement formulators have the right education, experience and expertise you can end up with a supplement or nutraceutical formulation that:

  • Is not safe – it causes uncomfortable or even dangerous side effects
  • Is not effective – your new supplement or nutraceutical formulation just doesn’t do what you claim it will do. This could be because ineffective ingredients were chosen, the ingredients that were chosen are ones that don’t work well together, the dosage amounts are not optimal or all of the above

2. Using the wrong nutraceutical or supplement manufacturer – Some of the things you need to watch out for when choosing a manufacturer for your new supplement formulation are:

  • High minimum orders – especially when you are just starting out, and have not yet had the opportunity to become profitable, the last thing you want is to have to place huge orders
  • Nutraceutical or supplement manufacturers that use inferior quality ingredients – this can minimize the effectiveness of your new supplement formulation

3. Not marketing your product well – The effect of poor marketing really cannot be underestimated. Even if you have put together a nutraceutical or supplement formulation that is fabulous and has potential to be the next big thing, it never will be if nobody knows about it and how great it is. Unless you get a highly trained medical copywriter you could end up with:

  • Sales copy that doesn’t sell – often because the person who wrote the copy did not understand the product well enough to write convincingly about it
  • Sales copy that is poorly optimized, ranks low in a Google search,  and therefore does not attract visitors to your site

Any one of the things mentioned above can adversely affect the potential success of your foray into the world of nutraceuticals and supplements, and therefore your bottom line. But there is a way to avoid all those pitfalls. Find someone who is knowledgeable and experienced, someone that can take you through all of these steps stress free. That’s what we do here at The Med Writers. We will formulate a nutraceutical product or supplement for you that is safe and effective, help you to find the best manufacturer for your needs and work with that manufacturer to make sure your nutraceutical or supplement formulation is made as designed, and write highly effective, keyword rich sales copy that will attract visitors to your site and convert those visitors into customers.