Over the past few decades, the amount of knowledge and understanding within the medical community has skyrocketed. Improvements in research, technology, and drugs have changed our lives for the better. With that comes increased publishing of medical information. Modern medicine, and the modern world, have changed the way we consume information about medical conditions. Access […]
Dr. Vieira is the owner of The Med Writers and Make A Supplement. She loves helping businesses create effective marketing strategies and execute on them. She lives in West Palm Beach, Florida with her husband and 2 kids. Healthy living is her biggest passion - exercise, eating healthy, dietary supplements. Her other passion is helping others with sickle cell disease, which she also has. She started the not-for-profit Help Sickle Cell to help patients and move research forward.
Mental health used to be taboo. While much work still needs to be done to reduce stigma, many strides have been made. Advancements in both acceptance and treatment benefit a huge sector of the population. Consider this: 1 in 4 American adults lives with a diagnosable mental health disorder each year. The demand for care […]
You definitely need to create content for your medical website. But brainstorming healthcare blog topics can be tough. Everyone knows you can’t build a strong online presence without a blog. And that a well-written blog helps you connect with your target audience by providing healthcare information they want and need. But publishing valuable, interesting medical […]
What is Personalized Marketing in Healthcare Industry? In today’s competitive healthcare industry, personalized healthcare marketing plays a big role in determining the success of a medical organization. Personalized marketing is businesses delivering messages to new and existing customers about their exact current concerns. It is all about talking to people about what they want to […]
Stand out from your competition by using the 7 Ps of healthcare marketing: product, price, place, promotion, patients, packaging, positioning. The goal is not only to attract new patients by piquing their interests but also to build trust and nurture existing relationships. Healthcare marketing now centers on the quality of treatment offered to the patient. […]
Your business or institution needs healthcare video marketing. Videos as a marketing tool have been extensively used in the healthcare sector effectively. Add healthcare video marketing into your plans, strategies, or goals. Videos can be easy to record and upload, and useful for growing the business. Online videos have now gained an important place in […]
All parents want the best for their children. From the safest car seats to the most nutritious snacks, parents scrutinize every option before making a decision. Choosing a pediatric doctor or hospital is no exception. In fact, selecting a healthcare provider for their kids is one of the most important decisions a parent will make. […]
The 5 healthcare SEO best practices are content, keywords, HTML, architecture and links. It sounds intimidating but we will break it down to show you what to do and what not to do.
Why Healthcare Providers Should Do Email Marketing? Healthcare email marketing directly increases a healthcare facility or hospital’s revenue. Sending emails to existing and prospective patients can attract new patients while also retaining existing patients. Build Relationship With Patients Outside of Healthcare Facility Doctors, clinics, and hospitals need a way to form and build a relationship […]