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Some pharma, biotech, medical device, healthcare, supplement, and health & wellness companies do not think they need online content because of their sales model. I challenge even referral-based businesses to reconsider and get some online content via landing pages, blog articles, videos, case studies, reviews, and social media posts. This is not meant to bring in new leads – though it can if you want it to. This content is to show referrals that Google you before they reach out, that you are a “real” business and help pre-sell them before they ever call or email.