Everyone from healthcare start-ups to wellness brands to major pharmaceutical companies needs to communicate effectively with their client base. Email content writing service can essentially help them send the most helpful email to their clients. A large part of this communication involves email content that excites and informs past, current, and potential future customers.
An email content writing service — especially one containing content writers with a medical background — can help you craft engaging, accurate messages while saving you time and money.
What Do Good Emails Do for Your Business?
A well-written message provides many benefits to your business, including:
- Connecting with new customers
- Retaining engagement with past and current clients
- Delivering your message directly to your intended audience
- Keeping your brand at the forefront of clients’ minds
- Educating your customers about your industry
- Reminding your clients of ways you can meet their needs
- Informing customers of new or exciting changes to your brand
- Generating fast results
For the most effective email campaigns, you can leverage a few different types of writing to drive people to your brand.
The Difference Between Content Writing and Copywriting
Many digital marketers distinguish between content writing and copywriting. They generally have different purposes, but both are necessary when writing emails to expand your business and establish yourself as an authority.
You are likely already familiar with copywriting. This type of writing, also known as sales writing, encourages your customers to make a purchase or get in contact. Copywriting is an essential part of digital marketing campaigns, but if you’re constantly filling up your clients’ inboxes with messages asking for their time or money, they’re going to click “unsubscribe.”
Many businesses don’t spend enough time on content writing — news, notes, articles, or reports that help educate customers. Some businesses rely on a blog or online articles for their content, which can attract new customers performing related Google searches. However, you can also provide informational content via an email or newsletter.
One major advantage of email content writing service is that it allows you to establish yourself as an expert. When you keep your clients abreast of the latest industry news and teach them how to better meet their needs, you make your business the go-to brand when your customers need a product or service. It’s especially important to serve as a trusted resource in an age where free content — but not often quality content — is readily accessible online and through social media.
Put another way, clients don’t want to just see constant advertisements. Customers want you to bring value to the table before they give you their business. Content writing is your solution for developing credibility and trust and should be a part of any email marketing campaign.
Writing Good Email Content
There are many ways you can help keep your readers informed through emails. You may want to try:
- Discussing groundbreaking research — When new studies are published in your field, email a short summary that helps your clients understand what the study showed and what the results mean for them.
- Talking about industry news — Keep your clients informed about the latest happenings by mentioning new white papers or reporting on conferences or meetings.
- Solving a typical problem for your clients — Do you understand some of the issues your customers are facing? Mention how your business can help, but also make sure to provide other solutions as well. Try to ensure that your tips are clear and actionable so that you’re providing immediate value to your readers. To get a better sense of what matters to your audience, look through customer emails or comments on your social media posts.
- Including seasonal or current topics — Be a part of the conversation by keeping up to date with the latest healthcare trends and seasonal issues. Explain why the current season, upcoming holiday, or latest newsworthy event matters to your clients.
- Interviewing a medical expert — Try talking to a subject matter expert who works for your company. Have them explain their job or discuss a relevant healthcare issue. Alternatively, look for healthcare providers on Twitter or Instagram who might be interested in talking to your audience.
- Publishing a testimonial — Find a customer who loves your product or service. Interview them to ask what attracted them to your brand and how their experience was. Hearing from an existing client can help potential new clients better understand the benefits of buying from your business.
To really build up a good audience, you need to send out quality content regularly. However, you don’t have to think up something brand new each time you sit down to write. You can repurpose old content into a new message. For example, you may want to try breaking apart an interview into multiple parts and turning each subject into an informative email.
Why Use an Email Content Writing Service?
Coming up with new content on a regular basis can be challenging. However, hiring a writing service can ease some of this burden.
Content writers can help you deliver informative messages to your client base. Professionally-written email content can help you:
- Get more leads
- Make more sales
- Boost your conversion rate
- Spend less on marketing
- Save time
An email content writing service provider can help you easily obtain higher-quality, unique content. These experts know what works and what doesn’t when it comes to finding customers and making sales. Work with a service that can easily pivot between writing informational content emails, messages advertising a new product or service, newsletter updates, and cold email pitches for even more versatility.
Working with a professional writer may also allow you to integrate multiple writing services. For example, you can work with a writer to develop a marketing strategy in which emails are paired with articles or blog posts that have been written with the latest search engine optimization (SEO) techniques. Your email content can direct customers to related articles or web pages, while your website content can help you grow your email list.
A good email content writing service will also have access to useful writing tools that may not be worth it for you to spend money on. A professional writer will use the latest SEO tools, run a piece of content through advanced editing programs, and check their work with professional plagiarism-checking software.
Advantages of Working With Medical Writers
While a generic email content writing service may be knowledgeable about best writing practices, they may not understand your healthcare product or medical service or grasp your unique position in your market. General writers may also not be able to write from an authoritative place that can establish your brand as a trusted expert.
Medical writers, on the other hand, can transform complex scientific concepts into accessible language. They understand your industry and its current challenges. They have affiliations that give them access to medical journals normally behind paywalls. They can help your clients understand that you are an expert in your field. In other words, medical writers can accurately explain what you do and why it’s important.
Trained medical writers offer the best of both worlds. You can hire a medical writer who is familiar with the latest treatments while also knowing how to craft writing that sells. Their expertise is highlighting your company’s benefits to the audience.
Try The Med Writers’ Email Content Writing Service
Our company has a whole team of medical writing experts who have collectively written thousands of emails, articles, social media posts, and other types of content. We can pair you with a medical writer who both fits your unique expertise needs and writes compellingly.
If you’d like higher-quality written email content to generate new leads, create sales, and better position your brand as an industry leader, contact The Med Writers today!